Noodl Plus

Sabert worked with one of Europe’s largest specialist food companies to reach a new generation of customers with a sustainable packaging solution for the launch of an innovative noodle brand.

Westmill Foods required packaging which would capture the attention of its audience with its newly launched brand, NOODL PLUS. Infused with ingredients such as charcoal, turmeric, and other super nutrients, Westmill Foods were also appealing to the Instagram generation through NOODL PLUS with eye catching visuals like pink beetroot noodles.

Consequently, Westmill Foods required packaging which would not only be able to carry its eye-catching designs but would also meet the sustainable and convenience demands of consumers.

Sabert worked closely with Westmill Foods, who carried out extensive testing, before selecting a 16oz souper pot design. The PP coating eliminated the risk of leaks when the consumer added water to the noodles. The entire pot, including the lid is recyclable as one unit once any food waste has been removed.

The pots were manufactured with a white base colour which would effectively carry the striking black branding that Westmill Foods had developed for NOODL PLUS, to offset vivid product images. The pots were then heat sealed before adding a paperboard lid which continued the product branding.

A matt coating was the final touch to complete the distinct brand of the NOODL PLUS pots, which are on sale in store and online at Morrisons, Ocado, and Amazon.

We also offer a selection of microwave soup pots as part of our stock product range.